Yesterday I "braved" the local shop, going on a mission comparable to the finest of the hunter gathers - plain biscuits and Gatorade. Little did I know that a horror was awaiting me among the biscuit aisle.
You'll note the date. It's the end of September. September.
You know what it is already, don't you. You've got the same in the shops near you. You thought it was a local phenomenon, but it isn't.
Christmas. A Christmas selection packs of biscuits. In September.
I'm the first to admit that I'm not a fan of Christmas (sorry to those who've just ruined another keyboard in reading that), but there is something needless in having Christmas (branded) food for sale in September.