Yesterday I "braved" the local shop, going on a mission comparable to the finest of the hunter gathers - plain biscuits and Gatorade. Little did I know that a horror was awaiting me among the biscuit aisle.
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You'll note the date. It's the end of September. September.
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You know what it is already, don't you. You've got the same in the shops near you. You thought it was a local phenomenon, but it isn't.
Christmas. A Christmas selection packs of biscuits. In September.
I'm the first to admit that I'm not a fan of Christmas (sorry to those who've just ruined another keyboard in reading that), but there is something needless in having Christmas (branded) food for sale in September.
*sigh*